Who you are

You connect with your audience on common ground. You are relatable, take an honest approach, and allow some vulnerability to show. This actually deepens the bond with your audience. Your goal is to blend in with their target audience while establishing yourself as a trusted companion.

Your gift

Bringing safety, reliability, trust and comfort to a mass market.

Your colors

Earth tones (brown, tan, green, gold)

Voice & tone

Friendly, casual

Your friends