Humor appeals to a broad audience, and you use it to connect with yours. Providing a comedic perspective — sometimes in a self-deprecating way — allows you to make light of serious subjects (though care must be taken to remain sensitive)
Helping people see the lighter side of life, spreading creativity through joy
Bright colors, such as red, blue, and green
Fun-loving, care-free
Cadbury’s
Paddy Power
Budweiser
Help People See The Lighter Side Of Life, Spreading Creativity Through Joy
Fostering stability and trust, creating high-quality products that lead the way
Connecting people emotionally, providing sensual experiences, making people – and life – more special
Spreading purity and joy in a cynical world
Inspiring courage and achievement by overcoming adversity
Bringing safety, reliability, trust and comfort to a mass market
Fostering stability and trust, creating high-quality products that lead the way
Disrupting existing structures, rock ‘n’ roll sex appeal, promoting brand loyalty
Inspiring change through innovative vision and force of personality
Making people feel safe, fostering trust, generating public support for the socially-minded service they provide
Inspiring creativity, creating an authentic brand story, fusing technology and artistry
Turning problems into solutions, making dreams come true
