Who you are
The world would not be complete without you. You connect on an intimate level with their audiences, using the allure of elegance and sensuality. You are known for passion, which makes you a powerful brand. However, this may also result in the need to target a narrower market.
Making people feel safe, fostering trust, generating public support for the socially-minded service they provide
Soft, warm colors, such as blues, greens, and greys
Voice & tone
Caring, warm, reassuring