Who you are
Unlike the Explorer, who disregards rules as a by-product of their behaviour, the Rebel actively seeks to rip up the rulebook.”, “Rebels see opportunity in dismantling existing paradigms as a way to create something newer, better and often cheaper. They position themselves as free-thinking outlaws – a romanticised and intoxicating social archetype.go”, “Of all archetypes, Rebels inspire the strongest brand loyalty as their countercultural message resonates beyond just the product and into their customers’ lifestyles and philosophies.
Disrupting existing structures, rock ‘n’ roll sex appeal, promoting brand loyalty.
Bold action colors, such as orange and red, with black
Voice & tone
Disruptive, Rebellious, Combative
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