Who you are
You create appeal with optimism and a sense of naivete. Your goal is to convey a happiness and a care-free spirit. Audiences most attracted to the Innocent are hopeful, believing there is still much that is good in the world and appreciate the wholesomeness of this brand’s message.
Spreading purity and joy in a cynical world.
Soft tones and pastels, or blues and green.
Voice & tone
Happy, honest, and warm