Who you are

Unlike the Explorer, who disregards rules as a by-product of their behaviour, the Rebel actively seeks to rip up the rulebook.”, “Rebels see opportunity in dismantling existing paradigms as a way to create something newer, better and often cheaper. They position themselves as free-thinking outlaws – a romanticised and intoxicating social archetype.go”, “Of all archetypes, Rebels inspire the strongest brand loyalty as their countercultural message resonates beyond just the product and into their customers’ lifestyles and philosophies.

Your gift

Disrupting existing structures, rock ‘n’ roll sex appeal, promoting brand loyalty.

Your colors

Bold action colors, such as orange and red, with black

Voice & tone

Disruptive, Rebellious, Combative

Your friends

Harley Davidson



hello, the outlaw

Get in touch & let’s talk about your project!