Who you are

Unlike the Explorer, who disregards rules as a by-product of their behaviour, the Rebel actively seeks to rip up the rulebook.”, “Rebels see opportunity in dismantling existing paradigms as a way to create something newer, better and often cheaper. They position themselves as free-thinking outlaws – a romanticised and intoxicating social archetype.go”, “Of all archetypes, Rebels inspire the strongest brand loyalty as their countercultural message resonates beyond just the product and into their customers’ lifestyles and philosophies.