Who you are

You create appeal with optimism and a sense of naivete. Your goal is to convey a happiness and a care-free spirit. Audiences most attracted to the Innocent are hopeful, believing there is still much that is good in the world and appreciate the wholesomeness of this brand’s message.

Your gift

Spreading purity and joy in a cynical world.

Your colors

Soft tones and pastels, or blues and green.

Voice & tone

Happy, honest, and warm

Your friends

Coca Cola



hello, the INNOCENT

Get in touch & let’s talk about your project!